Matthew Coleman is the VP of Sales and Marketing for Wilmington Media + Marketing, which brings us the Greater Wilmington Business Journal, FEAST and many other events and publications aimed at building community.

From working in construction and landing his first job in radio sales, to leading sales and marketing strategy for local and national companies, Matthew has watched the marketing landscape change significantly throughout his career. Today, he helps businesses combine face-to-face community engagement with modern tools like AI to work more efficiently while keeping genuine relationships at the center.

In this episode, we explore:
  • The practical difference between sales and marketing and why marketing should make your - business known before its services are needed.
  • Matthew’s “air support and ground troops” analogy for aligning marketing and sales.
  • How businesses can use AI for data analysis, reporting, idea generation, and everyday efficiency without sounding automated.
  • Why personal conversations, handshakes, and authentic content remain essential alongside AI.
  • What attendees can expect from Spark ILM this October.

Matthew Coleman | LinkedIn
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