John Hoover is the Senior Vice President of NPRP Media, an out-of-home media agency that handles large scale marketing and branding initiatives for national and international brands. John is a UNCW alum and resides in Wilmington, NC with his wife and two children. John moved to San Diego in 2008 with the goal to work in surf and networked his way into an action sports agency working with Volcom, Quiksilver and Oakley. About five years later he joined NPRP Media, where he has now spent 12 years. Today the agency’s team of about 16 runs campaigns for businesses like Monday.com and AG Jeans, has worked with fashion brands including Saint Laurent and Gucci, and has grown its business through referrals and long-term relationships. In this conversation, we cover:

  • How a cold move to California turned into a career start in action sports marketing
  • What out-of-home media is, and why it's growing while other traditional channels decline
  • How NPRP Media builds a campaign around where a brand's customers live, work and play
  • How brands measure out-of-home today, from geofencing to brand lift
  • What it takes to build a brand that lasts, and why product comes first

John Hoover | LinkedIn  
NPRP Media - A leading Independent OOH Media Firm